The "ish"

Once you've lived in a mountain town where the day begins and ends with the outdoors, you can't truly live anywhere else. Everything from the mountain sports to the craft beers seem to hit a bit different. Only in Boulder could half the town have already run the equivalent of a marathon by 6am. Or spent their Saturday morning riding up Flagstaff so they could enjoy a muffin with their morning coffee at Amante. Only in Boulder could you impress your friends with a performance from the Zip Code Guy as you made your way to buy a new Patagonia. Or bring a smile to your kid's face because they got to play on a playground of boulders in the center of the Pearl Street Mall.

More Boulderish things...
1. The amazing trails at Chautauqua Park!
2. No matter what you are looking for, chances are McGuckins has it.
3. The ridiculousness of a bunch of "Santas" at SantaCon.
4. The fun of wearing a suit while tubing on Tube to Work Day.
5. The unique architectural design of the Dushanbe Teahouse.
6. The quirkiness of the Bolder Boulder.
7. The fact that everyone wears Patagonia.
8. There are only three kinds of cars here; Wranglers, 4Runners and Subarus.
9. The hometown feel of the Sundown Saloon.
10. The food is oh so good!
11. The People's Republic of Boulder is a thing!

These things are all uniquely Boulder. They are all Boulderish. We hope to have captured a little of that Boulder feeling with our hats and hoodies. Of course, we hope you agree as well.